A finely crafted cocktail is
only as good as its ingredients. A distinctive pre-Prohibition era
cocktail mixed with a hand-made, naturally-infused elixir? You had me
at distinctive.
That's the idea behind the Wilks & Wilson
line of natural, small batch simple syrups. Inspired by the fine
cocktails of yesteryear, co-creators Zach Wilks and Greg Wilson
developed these flavored elixirs to enhance the nuances of such
cocktails as the Sazerac and the Old Fashioned. Not only does each
elixir have a distinct flavor, each has its own unique story.
I got the opportunity to
shoot the Wilks & Wilson products in my studio recently; as you can
probably guess, it was a fun project. Not only did I photograph the
elixirs themselves, Zach Wilks was on hand to mix up his
historic-yet-modern cocktails for the shoot. The photos you see below, which depict each cocktail's transition from shaker to glass, are my favorites from that day.
What happened to all of
those cocktails when the shoot was over, you ask? Let's just say Wilks
& Wilson now has a faithful following at John Bragg Photography.
Sazerac
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